Dlux London was founded in 2005 by Lynda Scott, a self-taught designer based in east London.
A lover of fashion from an early age, I vividly remember dressing-up in my grandmother’s fur collars and pearls - it felt magical. I was taken to the best London markets – Crisp Street, Roman Road and Petticoat Lane, a cacophony of style and fashion to behold. The seed was firmly planted, I knew I was destined for a career in fashion.
After many years working with big brands and being CEO of a photographic agency, I decided to turn my hand to designer. Noticing a gap in the market for beautifully made shearling apparel (minus the expensive price-tag).
Having never strayed far from my roots, and interestingly, most tanneries and manufacturers have a history steeped in the heart of east London, my journey began. With a handful of designs, patterns drawn and samples made, a photographic shoot was set, producing a glossy LookBook grabbing the attention of the fashion press and in turn the appeal to customers.
The importance of art, sculpture, love of food, travel and landscape play a huge role in my day-to-day thinking. The mycology of these sectors impresses my identity as a fashion designer. Dlux London is constantly evolving, and later this year will introduce the addition of fresh, modern collections, to include a niche’ menswear range and interiors.
Considered attention to detail, tradition and skill infuse each garment with a personal touch. No two pieces are the same, each constructed with one of a kind shearlings. Timelessness is relevant in each design.